Welcome to our lambscape.

Securing the future of farming, and a way of life that's millennias old.

Our farmers are proud of the work they do and the role they play in shaping the landscape around us. Long regarded as a national favourite, lamb is all the more precious when you consider the important role it plays in the preservation of our rich and varied landscape.

Lamb raised in the European countryside is among the most sustainable in the world - it comes down to our temperate climate and varied terrain.  From mountainous regions to deep valleys and vast grasslands, sheep farming thrives in areas often not viable for cultivation, so it doesn’t take land away from valuable crop production.  And the wide variety of sheep breeds we have in this country, all reared to the highest quality standards, adapt very well to different weather conditions and landscapes allowing poor quality land to be put to good use.

Sheep farming helping to protect the environment

Sheep and lambs get most of their nutritional needs from grazing on naturally occurring grass which they convert into high-grade protein for us to eat.  By grazing sheep on meadowlands it is good for the environment too. It helps permanent grasslands to pull in carbon from the atmosphere and store it in the soil. It also preserves precious resources like water quality and overall helps farms reduce their energy consumption.


Shaping our landscape

In rugged areas of the countryside sheep farming protects the soil against both flooding and erosion and helps reduce the risk of fire spread in summer. Sheep grazing supports the countryside in other ways too.  Without it, abandoned pastures would over time turn to forest and the countryside would be less accessible to us all. Upland areas in particular benefit hugely from being grazed by sheep. Sheep farming brings economic benefits to rural areas. It provides employment and builds communities. It brings in tourists and most importantly it allows us all to appreciate our glorious hills and mountains.

Maintaining a rich bio-diversity in our countryside

Sheep farmers also play their part in protecting the bio-diversity of the countryside. By maintaining field margins, hedges, copses, thickets, ditches and walls they help to foster biodiversity and a thriving eco-system. Permanent meadowlands where sheep graze provide a stable environment over time for a wide variety of plant species, small creatures and insects which are sensitive to change in their environment and therefore may not flourish otherwise. By cooking with lamb more often you can help secure a future for the next generation of sheep farmers, people who carry on the great traditions and values of farming in order to provide nutritious and delicious meat for us all to enjoy.